SUPERchick

SUPERchick, a new concept in female fitness, needed a website that would reflect their innovative attitude to exercise and drive their online business.

Propeller based their striking design around a number of tongue-in-cheek images that encapsulated Superchick’s central ethos of ‘Cardio & Cocktails’. Propeller’s ‘Locker’ eschewed the typical database-driven look, with individually designed pages that not only look great, but work smoothly for both Superchick and their customers.